The Birth of a Successful Internet Business --Planning Your Website Strategy
Developing a professional website strategically
designed to sell your products or services is one
of the most important factors in determining your
success. However, it is only the first step.
Before you begin the actual design process, you
must first determine your overall strategy and design
your website accordingly.
Internet marketers have basically two choices:
=> Design a content website that includes not only
your products and services, but also information and
resources that will be of interest to your target
=> Design a mini website that focuses on just one
product or service, with no other content of any kind.
Although both types of sites can be effective,
your success will ultimately depend on your site
design and marketing strategies -- both will play a
very important role.
Content oriented sites are sites that provide
visitors with content such as articles, tutorials,
free ebooks and resources. This type of site attracts
their target audience with incentives. Their products
and services are mentioned on the main page with a
link to further information.
Content sites usually profit by educating their
visitors. For example, a content site selling pet
supplies might provide a basic tutorial to assist
their visitors in learning how to groom a dog. They
provide this tutorial completely free; however, the
main purpose for this tutorial is to educate their
visitors. And in turn, plug their products.
When you provide your visitors with quality
information that teaches and informs, you are not
only gaining their trust in you by sharing your
expertise, but you're also building your credibility,
which is very important on the Internet.
Once you've gained your visitors' trust, they
will be much more apt to purchase your products or
services. However, above all else, you must never
abuse their trust in you. You must be completely
honest with your visitors and have a sincere desire
to assist them. If your sole purpose in developing
your own Internet business is for financial gain,
your chance of success will be minimal.
The key to using this technique effectively is to
provide content that targets your potential customer.
This content is used to presell your visitors
Mini-sites are different from content sites, as
they don't provide any content. They usually
contain one or two pages and completely focus on
one product or service. Basically, the site is just
a sales letter for the product.
A mini-site should be neatly designed in standard
HTML with no Flash or fancy plug-ins and very few
graphics. There should be no banners or outside
links of any kind -- nothing that will distract
your visitors' attention.
The sole purpose of a mini-site is to attract highly
targeted traffic. The more targeted the better. For
example, if you have a website that sells a number
of products, a good mini-site would focus on one
specific product instead of all of the products.
You could create a mini-site for each product
No matter which type of site you design, keep in
mind, your website is a direct reflection of you
and your business. The appearance of your website
is the most important factor in determining your
website's value. If your site doesn't look
professional or pleasing to the eyes at first glance,
its perceived value will be low. The perceived value
of your website will have a great impact on your
Not only must your website have a professional
appearance, but it must also be specifically designed
to sell. Everything within your website should have
one specific purpose -- getting your visitors to
Every part of your website must be strategically
designed. From your overall design to your sales
copy -- each will play a very important role.
Your website is the most important sales tool you
have. A professional website should possess all of
• Your Own Domain (www.yoursite.com) • Quality,
Dependable Web Host • Customized Email Addresses:
- firstname.lastname@example.org - email@example.com
- firstname.lastname@example.org - email@example.com •
Target Your Potential Customers • Professional
Appearance • Professional Looking Graphics •
Quality Products/Services • Effective Sales Copy •
Easy Ordering Process • Automated, Personalized
Thank You Letters • Customer Database • Personalized
Follow-up Letters • Opt-in List • Well Organized •
Easy to Navigate • Load Quickly • Search Engine
Take your time and do your homework prior to
designing your website. Look at the entire picture
and plan each step very carefully. Your website is
the storefront of your business. Make it shine.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web
design course, Web Design Mastery.
And, Ebook Starter - Give Your Ebooks the look
and feel of a REAL book.
to sign up for a complimentary subscription to
Etips and receive a copy of the acclaimed ebook,
Marketing Strategies." http://www.web-source.net
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