The Birth of a Successful Internet Business --Essential Software
An essential part of running a successful Internet
business is quality software. Software will play a
major roll in your success. You must be willing to
invest in the software you'll need to assist you in
running your business.
The first and most important software you'll need
is a quality email program. Although most Internet
Service Providers include email accounts for their
customers, these accounts aren't adequate for an
Internet business -- especially if you get a large
amount of email. Not only do the email addresses
contain your ISP's name, but they are also very
limited on features and options.
There are many email programs available on the
Internet. However, the best program I've found is
Eudora. Eudora is a standalone email program that
works with any ISP. It will enable you to easily
organize your email by filtering your messages into
specific mailboxes. This feature alone can save you
a great deal of time. What's more, your email address
will be your own domain -- not someone else's.
Mailing List Software
Collecting your visitors' email address is one of
the most important parts of developing a successful
Internet business. You must develop a database of
potential customers if you truly want to succeed.
Publishing an ezine is a great way to accomplish this.
In order to do so, you must have a good mailing list
program that will enable you to send your potential
customers personalized messages.
Group Mail http://www.web-source.net/cgi-bin/t.cgi?l=gm
If you're using a software program that resides on
your computer, you'll also need a good form processing
script to enable your visitors to subscribe:
Master Form http://www.web-source.net/cgi-bin/t.cgi?l=wm2
If you're an American Online customer, you won't be
able to use a software program that runs on your
computer. You'll need to use a program that runs with
your web browser.
1-2-All Broadcast Email http://www.activecampaign.com/
Subscribe Me http://www.siteinteractive.com/subpro/
Your website is the storefront of your business and
is one of the most important factors in determining
your success. In order to design your website, you'll
need to get a good HTML editor.
Coffee Cup http://www.coffeecup.com/editor/
Microsoft Frontpage http://www.microsoft.com/frontpage
Before you begin the actual design process, I highly
recommend that you download and install two web
browsers -- Internet Explorer and Netscape Navigator.
These are the two most widely used browsers on the
Internet. However, they are not created equally.
Your page might look great when viewed through Internet
Explorer, but may not display well when viewed through
Navigator. It is very important that you view your
website through both browsers, and design your pages
Graphic design is an intimidating subject for many
Internet entrepreneurs. However, most of us must
learn some basic design techniques in order to
avoid the high costs of hiring a professional designer.
In order to create or edit your graphics, you'll
need to invest in a good graphics program. The most
popular program used by Internet marketers is Paint
Shop Pro. This powerful program is the only program
you'll need to design professional looking graphics.
Paint Shop Pro http://www.jasc.com/
Zip files are used to compress and transport file
archives over the Internet. It is the preferred
method used for electronic file distribution, as
rather than downloading several different files, you
can simply download one Zip file. In addition, the
download time will be minimized, as the files
within the Zip archive are compressed.
Once a Zip file is downloaded, it can be easily
opened and extracted (unzipped) with a Zip/Unzip
Although there are many Zip software programs
available on the Internet, WinZip is the most
popular. WinZip makes working with file archives
File Transfer Protocol, better known as FTP, is
a procedure used to upload and download files to
and from your web server.
In order to use FTP, you'll need to download and
install a software program on your computer.
The most widely used FTP program is WS FTP Pro.
WS FTP http://www.wsftp.com
Text editors have a variety of uses such as writing
HTML, editing scripts, and writing ezine articles –
just to name a few. NotePad is an excellent text
editor and is most likely already installed on your
computer. However, it can't handle large files and is
better suited for smaller files. You may find that you'd
like an editor that is a little more powerful. I use a
great program called NoteTab Pro. This powerful editor
will enable you to edit large files, format your text,
convert your text to HTML, and even includes a spellchecker
NoteTab Pro http://www.notetab.com/
Testing and tracking your marketing strategies is
an essential part of your success. I recommend
using a great script called LnkinLite. It's simple to
use and will assist you in tracking all of your
In order to keep track of your business financial
matters, you'll need to invest in a good financial
management software. The best program I've found is
Quicken. However, as this program is very difficult to
use and understand, you may want to use a spreadsheet
program, such as Microsoft Excel, and set up your own
Filing your taxes and keeping up with the ever-changing
tax laws can be very intimidating. However, if you
keep good records and use a good tax program, you can
file your taxes with ease. I highly recommend using
Turbo Tax. This great program will make the process a
lot easier and even enable you to file your taxes
electronically. What's more, it will even allow you
to import your Quicken files.
Turbo Tax http://www.turbotax.com
Although this list of software is far from complete,
it will provide you with a basic guideline to get
If you're serious about your business and you
really want to succeed, purchasing software is an
absolute must. Do your homework and select software
that best suits your needs. It will be well worth
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web
design course, Web Design Mastery.
And, Ebook Starter - Give Your Ebooks the look
and feel of a REAL book.
Visit Web-Source.net to sign up for a complimentary
subscription to Etips and receive a copy of the
acclaimed ebook, "Killer Internet
Marketing Strategies." http://www.web-source.net
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