Guide to Pay Per Click Search Engines Search Engines
What is a Pay Per Click Search Engine?
A pay per click search engine is designed for pay
for performance advertising. That means that an
advertiser pays the search engine owners only for
traffic that is delivered to his web site in
accordance with key words that the advertiser
chooses to bid on.
Example: An advertiser has a web site that advertises
vacations to Thailand. The advertiser can bid on
"vacations to Thailand" as a key word. If he
wants to be in the number one position on the
search results page he can place a bid that is
one cent more than the existing high bid for the
key word term "vacations to Thailand". Let's say
that the present high bid is $0.20 per click.
A bid of $0.21 would than gain the top position
for the advertiser.
If his key word was clicked on 10 times in one day
he would pay 10 X $0. 21 , or $2.10 for the traffic
that was delivered to his web site for that day.
The advertiser is paying only for performance.
There is no charge for the number of times that
the advertisers ad appeared on the search engine
web site that day. The charges are based only on
the number of times that a visitor clicked on the
key word and was delivered to the advertiser's web
site. Thus the name "pay per click".
Why Use Pay Per Click Search Engines?
In just a few words it is because the leading Pay
per Click Search Engines (PPC) can quickly deliver
quality targeted traffic to your web site. Anyone
who has build web sites know that building web
sites is the easy part. The tough part of the
process is in driving enough qualified traffic
to the site to make it worth while from a commercial
Even if you are successful in building a web site
that the search engines love it will take some
time, probably two or three months, perhaps
longer, for the search engine spiders to find
your site and for your site to be listed in the
search engine. If you are trying to make money on
the Internet that is a long time to go without
No traffic means no sales and no income. That
should not be your objective unless you enjoy
building web sites no matter how few people ever
With pay per click search engine accounts you can
almost immediately drive qualified traffic to
your web site. If you are serious about building
a business on the Internet that is a pretty good
reason to use Pay Per Click Search Engines.
Pay Per Click Search Engine Tips.
1. Use quality pay per click search engines that
already have a high volume of traffic. It doesn't
matter how cheap the bid for your key words may be if
there is little traffic on the search engine and
your key words are never clicked on.
2. Know your market. If you are selling "vacations
to Thailand" do some research to find out what
words and phases folks who are thinking of
traveling to Thailand are actually using in their
searches. An excellent tool to assist in this
research is Wordtracker . Wordtracker will quickly
help you to decide which key words are truly worth
3. Quality pay per click search engines will have
starting bids from one cent to five cents per key
word. It is important to know that about 80% of
the traffic for any key word will go to the top
three bids. So if you want a lot of traffic to
your web site try to position yourself in the top
three spots. Just as with real estate location
makes all the difference in results.
4. Set up a realistic budget for each search engine.
Quality pay per click search engines get a lot of
traffic so be prepared for a lot of traffic to your
site if you bid on popular key words.
5. Popular key words can be expensive so choose
your key words with great care. It is best to stay
away from key words that are too general in nature.
Thus to continue with the example above bidding on
the key word "vacations" would not be wise if you
are selling vacations to Thailand. Yes, you would
get a ton of traffic but it would be more than
likely be too general and you would spend a lot of
money for poor results. It is almost always a
better strategy to bid on phases instead of one
general keyword. Therefore bidding on "vacations
to Thailand" would be a far better choice than
bidding on "vacations".
If you are selling vacations to Pattaya Thailand
it would be better to bid on "vacations to Pattaya
Thailand" than on "vacations to Thailand". The
more keywords that you can find that exactly match
up with whatever it is that you are selling and
that folks will be searching for the more money
you will save (less money will get you in the top
three spots) and the better your results will be.
Wordtracker is an excellent tool that can find
key word phases that are actually being searched
for and that you would probably never think of
going it alone.
6. Think about using a lot of keywords rather that
a common few. The common few will be expensive
and will likely deliver to your web site a lot of
poorly targeted traffic with poor conversion ratios
(traffic to sales). People search for the darnest
things and those who actually plan on buying
something usually search by using phrases. With
some effort you can find phrases that are cheap
and that will deliver highly targeted traffic...
the kind that converts into sales.
7. No matter how much traffic you drive to a
web site if you are marketing sorry products or
services or if you have excellent products and
services but you have a sorry website you are
wasting your time and money. Everything must be
right to achieve business success. Make sure that
your site is "order taking ready" before you turn
on your pay per click traffic.
About the author:
Online since 1997 the author early on achieved
some degree of success with MLM programs. By
late 1998 he was able to work online full time
only to suffer the diappointment of the
MLM companies not surviving the dot.com bust.
Since 2001 he has worked as a full time promoter
of various affiliate programs and is once again a
happy online camper. David currently resides in
Thailand about eleven months of the year while
maintaining a US office in Honolulu, Hi.
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