My Top 12 Web Site Marketing Strategies
If you don't create a successful strategy for
marketing your web site, you can't build a profitable
online business. It's therefore imperative to
drive thousands of visitors to your web
site, then convert them to paying customers.
How do you accomplish this?
Use several marketing strategies
Don't put all your eggs into one basket by only
employing one marketing strategy. You could see
evidence of this during the latest Google update
in which many commercial web sites which
once had top rankings, dropped out of existence,
thus instantly losing sales.
By creating more than one strategy to market your
web site, you can soon see which one works the best
by attracting the most visitors.
Market with consistency
Set up a clear daily, weekly, monthly and yearly
marketing plan for your web site and stick to it.
It is the lifeblood of your business.
Continually test all your web site marketing
strategies to see which one works the best.
Eliminate those that are not profitable.
12 successful marketing strategies:
Search engine optimization
Here are the locations where you should include
your most important keywords or keyword phrases:
1. Meta tags (invisible)
2. Page content (visible)
Weave your best keywords throughout the content of
your pages. Focus on the first 250 words on your
page and only use one to three keyword phrases per
page of content. Include keywords in your H1 tag
(main title) and H2, H3 tags (subheadings) as
well as the hyperlinks in your site or and in
Search engines and directories
3. Submit to major search engines - Google is
currently the main search engine to get listed in.
If you get listed there, you will also get listed
in AOL, Netscape, and Yahoo and it's still free.
This may change in the near future as the competition
heats up. Other free listings also include
directories such as ODP. Do a search on
Google to seek out your niche directories ie for
sunglasses, look for sunglass directories.
Here are the other search engines to submit to:
4. Pay per click (PPC) search engines - if you
wish to generate traffic to your web site immediately,
set up a Google Adwords or Overture campaign.
5. Create a newsletter - most folks don't buy
from you immediately but need to be contacted
several times to put them in the buying mood.
Place a subscription box on every page of your
web site. Send out your newsletter every two weeks
to keep in touch with your subscribers. Be sure to
include original content (not rehashed content)
along with new products you wish to introduce
6. Email Course or tutorial - set up an
autoresponder that will deliver quality information
over a period of seven days. This
means you have multiple chances of contacting
your visitor and promote your product or service
at the same time.
7. Ezine Ads - create an ad for your product and
find ezines that cater to your target market.
Write several ads and track them
until you find one that pulls well.
8. Signature file - include this all your online
and offline correspondence. Set up your email
client so that it does this automatically each
time you send out an email. Include your name,
who you are, what your business is about, a way
to subscribe to your newsletter, your web site
address and your email.
9. Write articles - ezine publishers are always
looking for original content. You can include a
link back to your web site in your signature file.
If several ezine publishers (that may have
thousands of subscribers) publish your article,
you can get hundreds of links pointing back to your
10. Reciprocal linking - get links from other
sites that compliment yours. ie if you just offer
web design and someone else offers search engine
optimization you could exchange links with each other,
thus adding to the quality of each of your sites.
11. Forums - offer your help to other forum
participants then leave a link back to your site in
your signature file. Popular forums are spidered
regularly by the search engines, thus giving
your site a link boost.
12. Offline marketing
Not all your customers are online. Market offline
by including your web site information on all
stationary ie letterhead, and business cards.
Place ads in newspapers, trade publications,
send out postcards, fliers and get involved in
local organizations such as the Chamber of Commerce.
You can even set up your own local club or be a
guest speaker for others.
Continuously evaluate, test and refine your web site
marketing strategies so that you can apply them
to any product. These are the keys to building a
successful online business.
About the author:
Herman Drost is the author of the popular ebook:
"101 Highly Effective Strategies to Promote Your
Subscribe to his “Marketing Tips” newsletter for
articles. mailto:firstname.lastname@example.org You
can read more
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